June 23, 2024

Mikayla Macfarlane

Serving technology better

The Morning After: Samsung made its own generative AI model

4 min read

Developed by Samsung Research, Gauss (named after mathematician Carl Friedrich Gauss) powers several on-device AI technologies across Samsung products. It will have a few different facets but will do a lot of the same stuff we’ve seen from other generative AI (GAI) models.

Gauss Language will handle tasks like translations and summarizing documents, while Gauss Code is a coding assistant. There’s also Samsung Gauss Image for all your image-generating needs. The latter can create images based on prompts and handle edits like style changes and additions. It will be able to upscale low-resolution images too.

Gauss, the human, in the 1800s, formed the normal distribution theory, a major component of what grew into machine learning and AI. Generating a picture of a cat writing at a desk is what he would have wanted, I’m sure.

It’s easy to be cynical about Samsung’s efforts here, as the company tends to forge its own path for innovation’s sake. It made its own voice assistant, Bixby. It hovered around its devices for a few years as a flagship feature, with the company even dedicating hardware buttons on some of its Galaxy S phones to launch the voice assistant. (There were only four buttons on the Galaxy S9, Samsung, and one was for Bixby?!)

But there’s some reasoning: Running generative AI features on-device could give Samsung an advantage over ChatGPT, which, for now, requires cloud connectivity. Qualcomm’s new Snapdragon 8 Gen 3 chipset supports on-device GAI operations and will likely be part of next year’s Galaxy S24 phones. 

Samsung is already teasing Galaxy AI in its incoming translation feature, pictured here. 

— Mat Smith

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HP Spectre Fold review

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This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-samsung-made-its-own-generative-ai-model-121535086.html?src=rss

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